FREE Shipping on all orders of $60+
BEAUTY
HAIR + BODY
MOM + KIDS
HOME CARE
BeautyHair + BodyMom + KidsHome CareAbout

Reinventing makeup

EWG VERIFIED™ – 99%+ natural origin* – Plastic free – Natural look

Suncare and sunscreens ATTITUDE

Sunscreen that shines

Award-winning mineral sunscreens formulated with non-nano zinc oxide, the safest sunscreen according to the EWG.

Quiz skincare Attitude

Skincare finder

Tell us your skin concern, we’ll find the right-for-you solution.

Your favorite

Discover our categories

Raise the bar

OUR MISSION

Raising the standard with the best home & beauty care products for all. High-performance, clean ingredients, less plastic, more trees.

*Except for highlighter

Raise the bar

Our mission

Raising the standard with the best home & beauty care products for all.

High-performance, clean ingredients, less plastic, more trees.

Account
My AccountRefer A FriendSubscriptionRewards
Revolutionize your inbox

Sign up for 10$ off your first order, plus access to exclusive offers, low-waste tips, and launches — no nasty spam, no waste.

American Express
Apple Pay
Diners Club
Google Pay
Mastercard
PayPal
Shop Pay
Visa