Clean products, less plastic and more trees.
ATTITUDE® is a Canada-based company that develops natural personal care and household products dedicated to promoting healthy living.
Crafted with natural, hypoallergenic and EWG VERIFIED™ ingredients, our entire line of ATTITUDE® products adhere to the highest quality and eco-conscious standards: they are 100% vegan, cruelty-free, and certified by PETA (People for the Ethical Treatment of Animals). Also, they’re exempt from potentially harmful substances according to the Environmental Working Group (EWG). ATTITUDE® products are sold in over 55 countries.
Since 2019, ATTITUDE is on an ambitious mission to reduce the use of plastic by using biodegradable packaging and Bulk sizes, strongly believing that reducing single-use plastic in our daily routine can bring real change.
ATTITUDE has been also allowing its clients to take part in the change to build a better future with its new reforestation program. For each product sold online or in a participating store, ATTITUDE® commits to plant a tree in collaboration with two major non-profit organizations specialized in reforestation: Eden Reforestation Projects and One Tree Planted.
Together, let’s be the change!
Our Mission
Clean products, less plastic, and more trees — that's our attitude.
We're on a mission to make the world a healthier, more sustainable place to live for a better future. We design high quality personal and household care products to be better for your body and our planet.
We believe in using clean and natural ingredients, in reducing the use of plastic and in planting trees to restore our planet.
We believe that together we can be the change.
Our Vision
Our global sustainable vision is to Reduce, Reuse, Recycle – and Reforest to help protect the planet. We want to have a positive impact, while allowing our clients to also be part of the movement.
Reduce our use of virgin materials and single-use plastics by innovating alternative eco-friendly packaging such as our BULK to go eco-refills.
Reuse and refill plastic bottles, which families can now do easily with our BULK to go eco-refills
Recycle all of our plastic HDPE #2 bottles — made with the easiest plastic to process in order to maximize our respect for the environment while minimizing manufacturing waste.
Reforest takes the circular economy a step further by not only reducing our impact on the planet, but also helping to regenerate and heal it through our reforestation initiative.
A clean promise
We develop our formulas with the highest standards of quality and transparency, using only the most effective and clean naturally-sourced ingredients. EWG VERIFIED™, Vegan & Cruelty-Free and dermatologically tested.
We monitor developments in scientific databases, such as California's Proposition 65, to continually challenge our ingredient choices, in addition to the strict health criteria of the Environmental Working Group (EWG) and their EWG VERIFIED™ program, to ensure that our products are free of ingredients of concern.
In-house laboratory + state-of-the-art factory
ATTITUDE has its own in-house laboratory and state-of-the-art factory, giving us the scale to enhance our unique ability to invent and develop new, high-quality products that minimize harmful impacts on families and the environment.
Store
We inaugurated our very first plastic-free boutique located at 4260 Saint-Denis Street in Montreal. This boutique offers a unique shopping experience, focused on well-being and innovation. The design of the space is inspired by nature, creating a minimalist and serene atmosphere for customers. For us, this design is a true demonstration of the power of design to create an emotional connection between people and the environment.
Driven by a desire to do meaningful work
"I co-founded ATTITUDE in 2006 to develop products that are better for our health and the environment. My wife’s pregnancy gave the added pressure of living up to my child-to-be’s expectations.
This little person sparked purpose that became a burning passion: To create the best product consumer products in the world. By working with imaginative, innovative scientists, we continue to develop clean and performance-driven beauty & home products in innovative, low-waste packaging.
We hope to show there is a better way to do things for you, your family and the planet.
Thank you for joining our journey."
JF Bernier, ATTITUDE co-founder and CEO