Kid-Safe Summer: 9 Sunscreen Tips to Protect your Little One
As parents, our children's’ health and well-being is our number one priority, but when it comes to protecting our kids from the sun, the ins and ou...
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Sensitive Skin
Your skin needs to be treated with care? Discover our new formula for sensitive skin enriched with soothing oat and made with ultra-soft ingredients.
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A guide to what’s in your sunscreen
It’s important to be mindful of how we protect our skin. Here’s a breakdown of the different types of sunscreen and their potential health impacts.
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This is such a great non-toxic shampoo. Not only is it rated as excellent on EWG's Skindeep database, but it leaves my fine hair feeling soft and clean.
Sarah from Herndon, VA
I love this body wash. It lathers SUPER well. A little goes a LONG way which is awesome. Its smell is light and refreshing not over powering. Works great. Definitely recommend.
Kylie Mersch from Parkville, MD
Other lotions I've tried do not come close to comparison of your baby body lotion!
Lisa from Burlington, N.C., United States
What makes ATTITUDE so unique?
EWG Verified™
EWG VERIFIED™ means that this product avoids EWG’s ingredients of concern, is developped in full transparency and under good manufacturing practices.
What makes ATTITUDE so unique?
National Ecxema Association
The presence of the NEA Seal of Acceptance™ certifies that our products have been evaluated to determine that they do not contain ingredients or contents that are known to be unsuitable for use by people with sensitive skin conditions.
What makes ATTITUDE so unique?
Hypoallergenic
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
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Cruelty-Free & Vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
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Ecologo Certified
Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
What makes ATTITUDE so unique?
Made in Canada
Each of our products surpass all Canadian quality and safety standards.