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BEAUTY
HAIR + BODY
MOM + KIDS
HOME CARE
BeautyHair + BodyMom + KidsHome CareAbout

Get your glow on

Plastic-free makeup made with 99%+ natural origin ingredients*

Reinventing makeup

01

Skincare benefits

EWG VERIFIED™, made with 99.9%+ natural origin ingredients* including phytoglycogen and collagen.

02

Plastic-free makeup

Eco-innovative plastic-free packaging made from FSC-certified biodegradable cardboard.

03

Natural glowy look

Light coverage and radiant finish for a no makeup makeup look.

04

Swipe, blend, go

Buildable makeup sticks that blend naturally for all skin tones. Swipe, blend, go!

Science-backed formulas

99%+ NATURAL ORIGIN*

EWG VERIFIED™

CRUELTY-FREE AND VEGAN

DERMATOLOGICALLY-TESTED

TITANIUM DIOXIDE

CARMIN

BEESWAX

FRAGRANCE

Sustainable makeup packaging Attitude

Revolutionary packaging



A plastic-free packaging made of FSC-certified biodegradable cardboard from responsibly managed forests to reduce plastic waste. Plus, it uses soy-based ink and vegetable-derived coating.

Get the look

Prep your skin for all-day makeup

ATTITUDE Oceanly Phyto-Matte Face Cream Unscented 30g 16050_en?_main? Unscented 30g

OCEANLY - PHYTO-MATTE

Solid Matifying Face Cream for Combination Skin

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Cutting-edge solid day moisturizer for oily and combination skin that relies on the mattifying properties of arrowroot powder to let you achieve a flawless makeup base.

Shop now$40.00

Skincare for all skin types

Build your glow collection

*Except for highlighter

Raise the bar

Our mission

Raising the standard with the best home & beauty care products for all.

High-performance, clean ingredients, less plastic, more trees.

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