Why choose EWG skincare 

​​​Discover the naturally derived and vegan ingredients that make up the products of our EWG VERIFIED™ skincare line​​.

Beauty products! They enhance our appearance, our morale, and our well-being in a simple stroke of the brush. But the cosmetics that we hold so dear can sometimes may contain ingredients that could have a long-term impact on our health.

According to a study¹, women encounter approximately 515 chemical substances daily from creams, shampoos, make-up, and other beauty products. Some of these substances are known to contain traces of carcinogens.

Fortunately, there is a list of EWG cosmetics that can guarantee a reliable and clean skincare routine and we are here to help you find them.

What is EWG, natural origin skincare?

According to the seasoned experts at Environmental Working Group, ingredients of concern should be eliminated from your beauty products, so that they don't have a negative impact on your health. By choosing products made with natural and vegan ingredients, you reduce the risk of unintentional contamination with substances deemed dangerous.

What substances and ingredients should be monitored in cosmetics?

1. Quaternium-15 is used as a preservative; it acts as a formaldehyde releaser.
   EWG'S RATING: 8/10 (high risk)
2. Ceteareth-20 may contain potentially carcinogens impurities such as 1,4-dioxane and ethylene oxide.
   EWG'S RATING: between 1 and 3/10 (moderate risk)
3. Laureth-7 is a polyethylene glycol-based surfactant; may contain potentially carcinogens such as 1,4-dioxane.
   EWG'S RATING: 3/10 (moderate risk)
4. PEG-40 stearate is a synthetic polymer composed of PEG (polyethylene glycol) and stearic acid, a naturally occurring fatty acid. Due to the presence of PEG, this ingredient may contain potentially carcinogens manufacturing impurities such as 1,4-dioxane. These impurities are nevertheless controlled in the finished product safety analysis.
   EWG'S RATING: 3/10 (moderate risk)
5. DMDM hydantoin functions to gradually release formaldehyde as a preservative in skin care products. Formaldehyde is classified as a carcinogen by the EWG. People exposed to DMDM hydantoin could develop an allergy to formaldehyde or an allergy to the ingredient itself and its breakdown products.
   EWG'S RATING : 6/10 (moderate risk)

How to find cosmetics up to vegan, natural origin standards?

We agree and understand that those ingredients listed above won’t be easy to remember. Not to mention, if you browse the shelves to check the labels, you will discover the many labels that have other titles such as “paraben-free,” “natural,” or “gluten-free.”

It’s almost impossible to find what you’re looking for, so how do you sift through all these proclamations to know if it’s up to EWG skincare standards?

By relying on the EWG VERIFIED™ seal. The Environmental Working Group stamp of approval ensures that the product meets the highest well-being standards.

In fact, an EWG VERIFED™ product is completely free of ingredients considered to be of concern by this non-profit organization.

A helpful tool at your service

We mentioned that, on average, British women encounter 515 contaminants every day. But things are changing! In the United States, the government has decided to reform cosmetics regulations. This decision will come into effect by December 29, 2023, and implies greater demands on manufacturers, who will now have to provide evidence to guarantee the safety of their cosmetic products².

And in Canada? In Canada, many measures are taken to protect the population, such as rigorous regulations to ensure that certain traces of potentially harmful substances do not have a negative impact on consumer health.

The best way to know if you a product should be part of your clean skincare routine is to refer to EWG’s Skin Deep®. The database includes more than 88,000 products and 3,000 brands, including ATTITUDE care products, allowing you to search brands or ingredients to discover their rating – 10 (worst) to EWG VERIFIED™ (best).

The new Oceanly™ collection

Earning a perfect score from EWG, Oceanly, the new complete line of solid face care, EWG VERIFIED™ is composed of cleansers, serums, creams, and oils is 100% plastic-free, 100% vegan, and perfect for anyone who wants to switch to a clean skincare beauty routine.

The groundbreaking line relies on a series of key naturally sourced ingredients, including phytoglycogen. Extracted from sweet corn, phytoglycogen has the same chemical composition as glycogen, which is found naturally in the human body and contributes to the maintenance of healthy skin.

Most importantly, it provides long-lasting moisturization, boosts radiance, soothes dry skin, and even reduces the signs of aging. And the best part about this ingredient is that it’s vegan!

To find out which approved EWG cosmetics from the Oceanly collection are right for you, take this short quiz. It will be worth it to finally find the vegan beauty ritual that's right for you!

Want to learn more about the ingredients to avoid in your face care? Start here and our other articles:

• Find the best clean skincare with Yuka
• A Guide to the Best Ingredients in Skincare
• Why choosing sustainable vegan skincare matters

Sources:

1. https://www.reuters.com/article/us-britain-cosmetics-idUSTRE5AI3M820091119
2. https://www.ewg.org/the-toxic-twelve-chemicals-and-contaminants-in-cosmetics