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Why choose EWG skincare

October 21, 2022

Why choose EWG skincare 

Beauty products! They enhance our appearance, our morale, and our well-being in a simple stroke of the brush. But the cosmetics that we hold so dear can sometimes may contain ingredients that can be contaminated with carcinogens.

According to a study1, women encounter approximately 515 chemical substances daily from creams, shampoos, make-up, and other beauty products. Some of these substances are known to contain carcinogens.

Fortunately, there is a list of EWG cosmetics that can guarantee a true clean skincare routine and we are here to help you find them.

What is EWG Skincare?

The answer is quite simple. For a cosmetic product to be considered safe by EWG skincare standards, it must be formulated from ingredients that do not pose minimal risks to the health of humans.

According to the seasoned experts at Environmental Working Group, these 12 chemical substances and contaminants (appropriately dubbed the Dirty Dozen) should be avoided and eliminated at all costs from your beauty routine.

Which ingredients to avoid in cosmetics?

What is EWG skincare?
  1. Quaternium-15 is used as a preservative; it acts as a formaldehyde releaser.
    EWG'S RATING: 7/10 (high risk)
  2. Ceteareth-20 may contain potentially carcinogens impurities such as 1,4-dioxane and ethylene oxide.
    EWG'S RATING: 3/10 (moderate risk)
  3. Laureth-7 is a polyethylene glycol-based surfactant; may contain potentially carcinogens such as 1,4-dioxane.
    EWG'S RATING: 3/10 (moderate risk)
  4. PEG-40 stearate is a synthetic polymer composed of PEG (polyethylene glycol) and stearic acid, a naturally occurring fatty acid. Due to the presence of PEG, this ingredient may contain potentially carcinogens manufacturing impurities such as 1,4-dioxane.
    EWG'S RATING: 3/10 (moderate risk)
  5. DMDM hydantoin functions to gradually release formaldehyde as a preservative in skin care products. Formaldehyde is classified as a carcinogen by the EWG. People exposed to DMDM hydantoin could develop an allergy to formaldehyde or an allergy to the ingredient itself and its breakdown products.
    EWG'S RATING : 6/10 (moderate risk)

Products that may contain these ingredients:

moisturizer/face treatment, eye cream, mask, facial cleanser, scrub, makeup remover, etc.

Source: EWG


The compound 1,4-dioxane is a trace contaminant in some cosmetic products. It is not used as an ingredient in cosmetics, but may be present in extremely small amounts in some cosmetics.

1,4-Dioxane is a carcinogenic classified as Group 2B (possibly carcinogenic to humans) by the IARC (International Agency for Research on Cancer).

Formaldehyde is a carcinogenic impurity released by a number of cosmetic preservatives, including diazolidinyl urea, imidazolidinyl urea, DMDM hydantoin, quaternium-15, 2-bromo-2-nitropropane-1,3-diol, and sodium hydroxylmethylglycinate.

Formaldehyde is classified as Group 1 (carcinogenic to humans) by the IARC.

Source: EWG

How to find cosmetics up to EWG skincare standards?


We agree and understand that those ingredients listed above won’t be easy to remember. Not to mention, if you browse the shelves to check the labels, you will discover the staggering number of labels that have other titles such as “paraben-free,” “natural,” or “gluten-free.”

It’s almost impossible to find what you’re looking for, so how do you sift through all these dizzying proclamations to know if it’s up to EWG skincare standards?

By relying on the most concrete of them all: the EWG VERIFIED™ seal. Representing the ultimate guarantee of transparency, the reputable Environmental Working Group stamp of approval ensures that the product meets the highest health standards.

In fact, an EWG VERIFED™ product is completely free of ingredients considered to be of concern by this non-profit organization.

Beauty tip:

How to build a routine from clean skincare?

  1. Spot the EWG VERIFIED seal on your products
  2. Check how the products are rated on EWG’s Skin Deep® database
  3. Choose eco-innovative brands that care about your health and the planet

A helpful tool at your service

We mentioned that, on average, British women encounter 515 contaminants every day. Other research has shown that 595 manufacturers of beauty products reported using 88 chemical substances that were linked to cancer, birth defects, and problems with the reproductive system in more than 73,000 products that are sold in the United States2. And in Canada?

Many precautions are taken to protect people, but some traces of potentially harmful ingredients aren’t always on the list of ingredients. The best way to know if you a product should be part of your clean skincare routine is to refer to EWG’s Skin Deep®. The database includes more than 88,000 products and 3,000 brands, including ATTITUDE care products, allowing you to search brands or ingredients to discover their rating – 10 (worst) to EWG VERIFIED™ (best).

A perfect score for the new Oceanly collection

Woman holding several ATTITUDE plastic-free EWG skincare products, ideal for a base for healthy cosmetics

Earning a perfect score from EWG, Oceanly, the new complete line of solid face care, ranks among the most revolutionary cosmetics praised by EWG. Great for all skin types, this collection of cleansers, serums, creams, and oils is 100% plastic-free, 100% vegan, 100% safe according to EWG, and 100% perfect for anyone who wants to switch to a clean skincare beauty routine.

The groundbreaking line relies on a series of key naturally sourced ingredients, including phytoglycogen. Extracted from sweet corn, phytoglycogen has the same chemical composition as glycogen, which is found naturally in the human body and contributes to the maintenance of healthy skin.

Most importantly, it provides long-lasting moisturization, boosts radiance, soothes dry skin, and even reduces the signs of aging. And the best part about this powerful ingredient is that it’s perfectly safe for you and the planet!

To find out which approved EWG cosmetics from the Oceanly collection are right for you, take this short quiz. It will be worth it to finally free your body from chemicals and adopt a clean skincare ritual!

Want to learn more about the ingredients to avoid in your face care? Start here.

Gif presenting the different EWG skincare routines from ATTITUDE, ideal as a basis for healthy cosmetics


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Written by Team ATTITUDE

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