March 2, 2023
A new trend has emerged in the realm of well-being: Sensory beauty has become a part of many daily routines with its products intended to stimulate the senses. Captivating aromas, rich textures and feel-good treatments are being used more frequently to provide the comfort we all need.
This is a trend which – fortunately – is not about to disappear anytime soon, and was the inspiration behind Super leaves™ Essential Oils, our new essential oil skincare line.
Sensory beauty products are specially designed to awaken the five senses – smell, taste, sight, touch and hearing – to create a new connection between the body and the mind.
We’re talking shower gels, hand soaps, shampoos and conditioners infused with delicious aromatic blends. We’re talking bath bombs that take you back to your childhood. We’re talking facial creams and oils à la texture riche et fondante. with rich and creamy textures.
All designed to boost your mood and promote body positivity by generating pleasant emotions.
You’re not alone wanting to seek comfort on a daily basis: it’s completely normal to want to do so. The pandemic, isolation, war, protests, social media running amok and environmental crises – the last few years have been especially trying for all of us.
The world – our world – needs to slow down and take a deep breath. A survey conducted by the Government of Canada in the spring of 2021 showed that more than a quarter of Canadian adults show signs of depression, anxiety or post-traumatic stress syndrome1.
Many people, when confronted with these symptoms, have turned to the comforts of sensory beauty products. The popularity of these products is due in part to their accessibility and ease-of-use, and although not containing proven medical properties, they can provide very real feelings of well-being and comfort.
Adopting a daily routine can help reduce stress and anxiety2. This certainly applies to sensory beauty routines. Products infused with essential oils, like those found in the Super leaves™ Essential Oils line, stimulate the sense of smell, which is directly linked to memory and emotions.
The aromatic molecules released by the oils travel from the olfactory nerve to the amygdala (the part of the brain that regulates emotions), to evoke fond memories or create new ones, each as wonderful as the next3.
By stimulating your senses with a variety of sensory beauty products, a plethora of positive emotions are aroused that help you to start, or finish, your day in a good place.
More and more sensory beauty products are becoming available on the market. However, it’s important to find skincare that, in addition to exciting the senses, does not include ingredients of concern to the EWG.
The new Super leaves™ Essential Oils range offers a complete selection of shampoos and conditioners for every need – including volumizing, hydrating, nourishing and clarifying – along with shower gels and hand soaps, that are EWG VERIFIED™ and formulated with more than 97.9% naturally sourced ingredients.
These products also come in a refillable aluminum bottle to reduce plastic waste, and their irresistible aromas offer four distinct sensory experiences. They smell so good that you’ll feel like you’re at the spa… even while still at home!
Fresh mint and sweet orange aromas will instantly invigorate you.
Emotions: strength, independence, freshness, mindfulness
The woody and floral notes of petitgrain and jasmine provide a deep sense of comfort and captivating energy.
Emotions: calmness, benevolence, gentleness, understanding
The tropical, rich and floral aromas of bergamot and ylang-ylang take you far from the everyday.
Emotions: easy-going, upbeat, unbothered, serenity
The warm and bold fragrances of patchouli and black pepper provide a boost of confidence.
Emotions: sensuality, confidence, compassion, love
We hope you’ve enjoyed learning about sensory beauty. You can find out about other important and influential trends such as blue beauty and zero waste beauty to continue to take care of yourself… both gently, and kindly.
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Written by Team ATTITUDE