BEAUTY
HAIR + BODY
MOM + KIDS
HOME CARE
BeautyHair + BodyMom + KidsHome CareAbout

November 21, 2022

The Perfect Anti-Aging Routine (and why it deserves a new name)


Have you noticed your giggles and squinting creating crow’s feet around your eyes? Or maybe it’s your frown line that is getting more prominent? Naturally, with age comes traces of wisdom.

Learn more about anti-aging tips and how you can build an anti-aging skincare routine that will help you take care of your skin with the utmost pride.



The skin aging process


The skin is the largest organ in the human body. Not only does it protect us from external factors, it also helps regulate the immune system, controls body temperature and fulfills several other essential functions. However, with age, the number of skin cells depletes, along with their effectiveness.

The defence mechanisms of the skin gradually lose power and the signs of aging begin to show in various ways.


  • Loss of elasticity and firmness
  • Brown spots
  • Dryness
  • Wrinkles and fine lines
  • Rough texture caused by sun damage

This is where a good anti-aging skincare routine comes in handy.


Phyto-Age products disposed on a table, ideal for anti-aging skincare routine.

Mature skin and its needs


When the production of collagen begins to slow, mature skin begins to show. Usually, between the ages of 30 and 80, the production of this protein that’s responsible for skin suppleness and firmness diminishes by no less than 75%.1

This is where the anti-aging skincare routine comes into play. In addition to helping reduce the signs of aging, the routine should also include clean ingredients that promote moisture and help protect the skin from UV rays to maintain its radiance.2



The pro-age movement


If we mention anti-aging skincare routine, it’s only because it’s one of the most coined terms in the beauty world. However, a new trend has gained popularity in the past few years: the pro-age movement. The demeaning of skin aging – especially with women – has created a world of products that promise unrealistic and unhealthy results. Take a look at the following image as an example:


middle age women before and after using the anti-aging skincare routine

Who wouldn’t want such an effective serum? The problem is that this image was literally photoshopped to create the belief that, with the right products, these results can be achieved. Yet, the skin aging is a completely natural phenomenon and a fight that’s simply not worth fighting. Instead, your anti-aging skincare routine should focus on maintaining your skin’s healthy look.


blond hair middle-age woman hanging her Phyto-Age product

Did you know?


At ATTITUDE, instead of using models, our photoshoots are done with real people, just like you and us, who reveal their skin in its natural and true light.




The ideal skincare for mature skin


One of the most important anti-aging tips for mature skin is to choose clean or EWG VERIFIED™ products formulated from ingredients that do not pose minimal risks to the health of humans.

The new revolutionary line of pro-aging PHYTO-AGE face care products is made with peptides and phytoglycogen – two powerful plant-based substances clinically-proven that give life to mature skin.


  • Peptides are known for their ability to maintain and replenish the moisture barrier (say bye-bye to dry skin!).
  • Phytoglycogen helps reduce the signs of aging like wrinkles and fine lines.
  • Encapsulated and stabilized vitamin C, another clean and EWG VERIFIED™ ingredient that’s a great addition to any anti-aging skincare routine, has powerful antioxidant properties that help revive and even out complexion to give the skin a boost of radiance.

Four hands hanging four face care products for anti-aging skincare routine.

The ultimate pro-aging skincare routine


Choosing the correct products is the first and biggest step in building a pro-aging beauty ritual. But, don’t underestimate the importance of the order in which you apply your skincare. Here are the steps of a routine specifically created to meet the needs of mature skin:


1) Cleanse


Morning and evening, rinse your face and neck with lukewarm water, then massage them delicately with a gentle and effective cleanser. Thanks to its unique formula based on algae and peptides that maintain your skin’s moisture barrier, this new cleanser stick rids the face of impurities without leaving it dry.


2) Exfoliate


Once a week, so as not to cause too much strain on the skin, use an exfoliant that is made with bamboo powder and peptides that boost hydration to eliminate dead skin cells from the face.


3) Give your face a glow up


Morning and evening, after cleansing and lightly drying your face, apply your peptide-based pro-age serum. Then, gently massage your skin until it has completely absorbed the powerful ingredients to give your face a boost in suppleness and vitality.


4) Revive your look


The sensitive skin around the eyes requires special care. Use a cream that is designed to moisturize and soothe this delicate area of the face. Apply it only to that specific area before applying cream, in both the morning and evening.


Woman using the Phyto-Age eye contour cream.

5) Moisturize and nourish


Mature skin always needs to be well nourished and hydrated. Apply a cream on your clean face and neck – avoiding the eye contour area – a few minutes after spreading your serum. Depending on your skin’s needs, you might want to include two different creams in your anti-aging skincare routine, one for the morning and the other for the evening.


☀️ Your morning cream should provide complete hydration without leaving a greasy feeling.


🌙 Your evening cream should be thicker and richer to properly nourish the skin during the prime hours of repair and regeneration.


Here’s a little extra anti-aging tip: if your skin is in dire need of nourishment dry oils are definitely worth looking into. Filled with nutrients, these can complete both the morning and evening creams for those with dry skin. For those with combination or oily skin, dry oils should only be used as evening moisturizers.


6) Sun protection


Your moisturizer doesn’t contain SPF? Complete your anti-aging skincare routine with an effective sunscreen.

Our preferred choices are made with non-nano zinc oxide, the safest and most effective sun filter of natural origin according to EWG.3 It creates a physical barrier on the surface of the skin to protect against UV rays – the main cause of premature skin aging.4


Pro-age beauty tips


Beyond skincare, there are plenty of ways that you can pamper mature skin! Learn to drink water, slow down, eat well, exercise, and sleep well, for example. These are all great ways to keep glowing over time. Always remember: your skin reflects your well-being.



Want to know if this anti-aging (rather pro-aging) skincare routine is right for you? Take our quiz and discover the best ritual for your skin type.



  1. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1606623/
  2. https://www.aad.org/public/everyday-care/skin-care-basics/care/skin-care-in-your-40s-and-50s
  3. https://www.ewg.org/skindeep/ingredients/707070-ZINC_OXIDE/
  4. https://www.skincancer.org/blog/photoaging-what-you-need-to-know/

Were you interested by this article? Get the word out by sharing it with your friends!

Written by Team ATTITUDE

My AccountRefer A FriendSubscriptionRewards
Newsletter

Subscribe to get exclusive offers, new launches and more!

American Express
Apple Pay
Diners Club
Google Pay
Mastercard
PayPal
Shop Pay
Visa