What makeup should you wear during pregnancy?  Oceanly ATTITUDE
June 22, 2023What makeup should you wear during pregnancy?

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Everything changes during pregnancy: your body, your sense of taste and smell, your moods and even your skin! You may be overwhelmed by all these changes and have questions about makeup you can use without concern during your pregnancy.

Hormonal transformations experienced by future mom can have the positive effect of illuminating her complexion (that famous pregnancy glow) or, the negative effect of acne breakouts or dry skin1. Whether you want to enhance your newfound glow, hide those imperfections or simply create a nice, simple and natural makeup, it’s important to use cosmetics formulated with naturally derived ingredients with multiple benefits.

Why choose makeup that’s made from clean ingredients?

The answer to that question is simple: Because you – and your baby – deserve to! No joke: During pregnancy, women tend to change some of their habits, especially when it comes to food, to maintain their health and that of their unborn child2. So why not take this opportunity to adopt a makeup routine that’s EWG VERIFIED™ to be free of ingredients of concern.

Mom Makeup EWG Oceanly Makeup ATTITUDE

According to a survey by the Environmental Working Group (EWG), American women use an average of 12 personal care products that contain 168 chemicals. Every. Single. Day. And one in five adults comes into daily contact with the seven most common carcinogenic residues in cosmetics3!

Makeup ingredients to be avoided

Makeup and personal care products may contain substances that are considered to be an ethical or health concern by the EWG when used in the long term. Here are a few that could be lurking in your makeup:

  • Titanium dioxide (TiO2): Classified as a “possibly carcinogenic substance for humans” (Group 2B) by the International Agency for Research on Cancer (IARC), it’s of concern when inhaled in loose powders, for instance4.
  • Parabens, phthalates and triclosan, which are endocrine disruptors5, 6.

Take a look at this article to learn more about makeup ingredients to avoid.

To help you significantly reduce exposure to ingredients of concern, EWG scientists analyze and evaluate personal care products on the market, granting the EWG VERIFIED™ seal only to those that meet the strictest criteria in terms of health and transparency.

Of the 91,731 products reviewed, just over 2,000 are certified by this non-profit organization. If you’d like to see a product’s or brand’s evaluation, simply search the Skin Deep database.

What makeup can you use during pregnancy?

Enjoy peace of mind during and after pregnancy by wearing makeup that carries the EWG VERIFIED™ seal.

Mom Makeup Phytoglycogen Oceanly Makeup ATTITUDE

The EWG ranks the new hybrid makeup sticks from the Oceanly™ collection among the safest. Vegan and plastic-free, these hybrid makeup sticks are made from 99% naturally derived ingredients* – including phytoglycogen – which helps to reduce signs of aging, improves complexion and hydrates skin over the long term. Light, minimalist and super-easy to use for all skin tones, the makeup sticks are ideal for those all too frequent hectic days!

We know how difficult it can be for a mom to have a few moments to herself. That’s why our hybrid makeup collection lets you kill two birds with one stone: Taking care of your skin and applying your makeup.

*Except highlighters, which are composed of 94.5% naturally derived ingredients.

Mom Makeup Ritual Oceanly Makeup ATTITUDE

A fast and easy makeup routine

Here’s a simple makeup routine incorporating Oceanly™ makeup sticks to give you that “mommy-skin” glow.

1. Prepare your skin

Cleanse and moisturize your face by choosing treatments adapted to your skin type during pregnancy: dry and sensitive, oily and prone to imperfections or skin that simply needs a boost of radiance. Makeup does not hold as well, or can tend to pill on dry patches, when skin is not well prepared.

2. Choose a lightweight foundation

Finding a foundation that feels good without having that heavy feeling is not easy. A good foundation should provide light coverage and allow your face to breathe regardless of the conditions, even in summer. If you have dry skin, you’ll like this tinted oil.

To easily incorporate sun protection into your routine, this SPF 30 tinted face mineral sun stick suitable for all skin tones, is ideal.

3. Camouflage the signs of insomnia

The third trimester is often synonymous with sleep deprivation. Cramps, heartburn, back pain, an urge to go to the bathroom and strange dreams could prevent you from dozing off7.

Gently camouflage your fatigue as well as small imperfections like pimples, spots and blackheads with this creamy concealer. Just draw an inverted triangle below your eyes and blend it with a brush to saturate the area and illuminate your look.

Mom Makeup Concealer Oceanly Makeup ATTITUDE

4. Give your glow a boost

There’s nothing better than a good bronzer to accentuate your natural motherly beauty! In addition to creating a sunny effect, it helps define the face’s contours.

5. Colourize

A makeup classic, blush is a must-have for any mom-to-be who feels a little pale during her pregnancy (thanks a lot, morning sickness!). With its creamy texture, this blush adds a soft colour to your look to instantly create a healthy glow effect.

6. Brighten your complexion

Did people make a point of telling you that you looked radiant during pregnancy? Enhance your natural splendour with our highlighter, applying it to the high points of your face: cheekbones, the top of the upper lip, the brow bone and the bridge of the nose.

7. Shine brightly

Complete your mom makeup routine with a lip gloss that provides a subtle glow without a sticky feeling. As well as delicately colouring your lips, its balm-like formula is infused with hydrating phytoglycogen, vegan collagen and seaweed extracts.

The perfect collection for an easy makeup application

Simplify your life (and save a few pennies) by picking up the On-The-Glow Kit , with a Happy Berry blush, Golden bronzer, Sunset glow highlighter and Happy Berry lip gloss. This quartet of products blends perfectly with light to medium skin tones.

Mom Makeup On the Glow Kit Oceanly Makeup ATTITUDE

Our Oceanly™ makeup sticks do not contain any ingredients that are deemed to be of concern by the EWG. Incorporate our sticks into your makeup routine or have fun creating different trendy looks like a sun-kissed effect, a glowy makeup or a radiant rose look.


  1. https://www.hopkinsmedicine.org/health/conditions-and-diseases/staying-healthy-during-pregnancy/pregnancy-and-skin-changes
  2. https://pubmed.ncbi.nlm.nih.gov/19689495/
  3. https://www.ewg.org/news-insights/news/2004/12/exposures-add-survey-results
  4. David Suzuki Foundation. (2010). (rep.). THE “DIRTY DOZEN” INGREDIENTS INVESTIGATED IN THE DAVID SUZUKI FOUNDATION SURVEY OF CHEMICALS IN COSMETICS. Consulté en mai 2023, au https://davidsuzuki.wpenginepowered.com/wp-content/uploads/2017/10/dirty-dozen-cosmetics-ingredients-backgrounder.pdf
  5. https://ici.radio-canada.ca/nouvelle/1879480/grossesse-perturbateurs-endocriniens-meta-analyse-
  6. https://womumbox.com/blog/quels-produits-de-maquillage-utiliser-durant-la-grossesse/
  7. https://myhealth.alberta.ca/Health/Pages/conditions.aspx?hwid=tn9113#:~:text=The%20third%20trimester%20is%20a,last%20few%20weeks%20of%20pregnancy

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Written by Team ATTITUDE