New hair and body care products The science is in: green is good for you! While more and more studies are proving that spending time in green spaces is good for our mental health, what else does greenery have to offer? For starters, leaves are the most important parts of most plants. Since the dawn of time, people around the world have been using one of nature’s treasures – leaves. Facing the sky, they transform water, air and the sun’s rays into molecules with extraordinary properties. Watercress and Indian cress leaves, high in minerals, vitamins and growth factors, are known for their regenerative abilities. These powerful elements are extracted and used in our all Super leaves™ formulas to strengthen and revitalize hair, from root to tip, and to promote healthy and radiant skin. Thanks to this new line, you can enjoy the many benefits that various leaf extracts have to offer. But the benefits don’t stop there. Thanks to the genius of science, it is now possible to extract the active ingredients from a variety of leaves to make the most of their many benefits. Rich in minerals, vitamins and growth factors, leaves are known for their remarkable regenerative powers. We’ve drawn on nature to create beauty products that help you look and feel your best. Plus, our new line of Super leaves™ products are all natural and free from cancer-causing chemicals that are unfortunately still legally tolerated*. All products are EWG Verified™, a seal given by the Environmental Working Group based on standards that help consumers make the best possible choices by opting for ingredients with low health risks.
Super leaves While you may be familiar with watercress as a salad green, it’s also known for its regenerative abilities. We’ve paired it with Indian cress leaves to create a sulfur- and mineral-rich formula to help strengthen and revitalize hair, from root to tip. The properties of these two “super leaves” are essential for the production and structural support of keratin, a protein that is naturally present in hair. They’re also known to promote healthy and radiant skin. And there’s more! Our Super leaves™ collection has brought together an assortment of leaf extracts, all known for their own distinct properties:
Lemon leaves – antioxidant, purifying and regenerative
Olive leaves – nourishing and antioxidant
White tea leaves – hydrating and soothing
Orange leaves– antioxidant, regenerative and vivifying You can see why we’re calling them super leaves! Our range of formulas include powerful extracts to revitalize, strengthen, stimulate and protect all skin and hair types. Which super leaves are right for you?
Know your hair and skin type to glow from head to toe
For your hair To make the most of your hair, it’s important to choose the right product. When we created our Super leaves™ line, we made sure to formulate each product with the right natural extracts for each hair type. If your hair’s seen better days, our Moisture Rich Natural Shampoo and Conditioner are enriched with quinoa and jojoba proteins to help nourish, moisturize, repair and protect. On the other hand, if you’re looking to amp things up, our Volume & Shine Natural Shampoo and Conditioner feature antioxidant-rich cranberry and soy protein to give hair a boost. And for a deep clean, our Clarifying Natural Shampoo and Conditioner use white tea leaves, known for their purifying properties. Lastly, our Nourishing & Strengthening Natural Shampoo and Conditioner are ideal for restoring and strengthening dry and damaged hair.
For your skin Don’t worry, we’ve got your skin covered too. Our shower gels, body creams and hand soaps each feature a different leaf extract with its own benefits. The lemon leaves extract in our Regenerating skin products are known for their purifying and regenerative properties, while our Nourishing products feature hydrating olive leaves. If you’re looking to take it easy, our Soothing creams and gels feature white tea leaves extract, known for its calming properties. Or you can liven things up with our Energizing products, featuring orange leaves extract to help revitalize damaged skin.
For men Plus, we’ve engineered products just for men to meet the growing demand for male personal care products made from natural ingredients. Our Energizing and Soothing body creams and our Sport and Scalp Care 2-in-1s are adapted to men’s needs, featuring slightly more rugged aromas. For example, our 2-in-1 Scalp Care is enriched with black willow and aspen extracts, both known for their anti-microbial, anti-inflammatory and soothing properties. They also help efficiently eliminate loose dandruff.
Anti-pollution: Fight the aging effects of pollution Nature has more to offer than just leaves! The Moringa tree – also known as miracle tree, produces pods that contain moringa oleifera seeds. Besides being used in all of our Super leaves™ formulas, it is possible to excerpt a powerful extract from this tree. Moringa seeds are known for their antipollution properties. In this regard, we face a barrage of environmental pollutants on a daily basis. This causes a process known as oxidative stress, clogging pores and leading to premature aging of the skin and hair. The moringa seed’s extract has an active ingredient that limits buildup, preventing particles from adhering to and penetrating skin and hair. Bonus: it also offers cleansing and purifying properties!
Natural ingredients: EWG Verified™ products All Super leaves™ products are EWG Verified™. EWG’s standards help consumers make the best possible choices by opting for ingredients with low health risks, allowing people to live in healthier environments. To this end, they created an important educational tool for North American consumers: the Skin Deep® database. This directory provides the public with information on the majority of ingredients in the personal care products that they use, including any potential risk of adverse effects. We get it, your desire is to bring a little bit more of nature into your lifestyle. We’ve got the best tool for you – the benefits of super leaves to liven up your daily living. ATTITUDE combines the intelligence of nature with state-of-the-art technology, putting the power of leaves to work to make you glow, from head to toe!
*According to EWG