Clean products, less plastic, more trees, that's our attitude. We believe that change starts with our daily choices and that together we have the power to lead to a better future — one product at a time.
#L E T S L I V E C O N S C I O U S L Y
This initiative is integrated into a larger circular economy vision — to Reduce, Reuse, Recycle – and Reforest to help restore and heal the planet. The concept is simple: for every product purchased online or in participating store, ATTITUDE will plant a tree in partnership with two leading non-profit tree planting organizations, Eden Reforestation and One Tree Planted.
Join the movement. Let’s plant the seeds of a more sustainable future, together.
Forests are home to 80% of the planet's terrestrial biodiversity.
What 1,000,000 trees means?
Forests save lives by replenishing the soil with nutrients needed for farming.
Where we’re branching out
ATTITUDE is partnering with two leading tree-planting not-for-profits organizations, Eden Reforestation and One Tree Planted, to help reforest regions in: Madagascar, Népal, Haiti, Indonesie, Mozambique, Honduras, Guatemala, Kenya, Canada and États-Unis.
Eden Reforestation Projects
Eden Reforestation Projects is a non-profit organization that provides fair wage employment while acting as an agent of global reforestation. They hire villagers to grow, plant and guard to maturity native species forests on amassive scale. Their “employ to plant” methodology generates positive change both socio-economically and environmentally.
One Tree Planted is an environmental not-for-profit organization which wants to make it easier for anyone to help the environment by planting trees. Their concept is simple and effective: a 1$ donation = 1 planted tree. That way, businesses and individuals alike can help protect biodiversity, create a healthier climate and contribute to reforestation efforts worldwide… all by planting trees!