Has we challenge ourselves to always think better and do better we believe that we can create the future we want to be see in the world. We take action for a just future and a habitable planet through our program by supporting nonprofit leaders in reforestation.


This initiative is integrated into a larger circular economy vision — to Reduce, Reuse, Recycle – and Reforest to help restore and heal the planet. The concept is simple: for every product purchased online or in participating store, ATTITUDE will plant a tree in partnership with two leading non-profit tree planting organizations, Eden Reforestation and One Tree Planted.

Join the movement. Let’s plant the seeds of a more sustainable future, together.

Start planting

Number of trees planted

How it works?

What 1,000,000 trees means?

 Oxygen for 2 million people . 

What 1,000,000 trees means?

Trees filter the water we drink.

What 1,000,000 trees means?

About 24,000 tons of CO2 absorbed each year. 

What 1,000,000 trees means?

Forests employ 1.6 billion people globally.

What 1,000,000 trees means?

Forests are home to 80% of the planet's terrestrial biodiversity.

What 1,000,000 trees means?

Forests save lives by replenishing the soil with nutrients needed for farming.

Where we’re branching out

ATTITUDE is partnering with two leading tree-planting not-for-profits organizations, Eden Reforestation and One Tree Planted, to help reforest regions in: Madagascar, Nepal, Haiti, Indonesia, Mozambique, Honduras, Guatemala, Kenya, Canada and USA.

Our partners

Eden Reforestation Projects

Eden Reforestation Projects is a non-profit organization that provides fair wage employment while acting as an agent of global reforestation. They hire villagers to grow, plant and guard to maturity native species forests on amassive scale. Their “employ to plant” methodology generates positive change both socio-economically and environmentally.

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#L E T S L I V E C O N S C I O U S L Y

One Tree Planted

One Tree Planted is an environmental not-for-profit organization which wants to make it easier for anyone to help the environment by planting trees. Their concept is simple and effective: a 1$ donation = 1 planted tree. That way, businesses and individuals alike can help protect biodiversity, create a healthier climate and contribute to reforestation efforts worldwide… all by planting trees!

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