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Reforestation program

As we challenge ourselves to always think better and do better we believe that we can create the future we want to be see in the world. We take action for a just future and a habitable planet through our program by supporting nonprofit leaders in reforestation.


This initiative is integrated into a larger circular economy vision — to Reduce, Reuse, Recycle – and Reforest to help restore and heal the planet. The concept is simple: for every product purchased online or in participating store, ATTITUDE will plant a tree in partnership with two leading non-profit tree planting organizations, Eden Reforestation and One Tree Planted.

Join the movement. Let’s plant the seeds of a more sustainable future, together.

1 product purchased = 1 tree planted

Number of trees planted to date:

1 830 506

How it works?

What 1,000,000 trees means?

 Oxygen for 2 million people . 

Where we’re branching out

ATTITUDE is partnering with two leading tree-planting not-for-profits organizations, Eden Reforestation and One Tree Planted, to help reforest regions in: Madagascar, Nepal, Haiti, Indonesia, Mozambique, Honduras, Guatemala, Kenya, Canada and USA.

Our partner

Eden Reforestation Projects

Eden Reforestation Projects is a non-profit organization that provides fair wage employment while acting as an agent of global reforestation. They hire villagers to grow, plant and guard to maturity native species forests on amassive scale. Their “employ to plant” methodology generates positive change both socio-economically and environmentally.

Our partner

One Tree Planted

One Tree Planted is an environmental not-for-profit organization which wants to make it easier for anyone to help the environment by planting trees. Their concept is simple and effective: a 1$ donation = 1 planted tree. That way, businesses and individuals alike can help protect biodiversity, create a healthier climate and contribute to reforestation efforts worldwide… all by planting trees!

Grow with us

Sign-up for our newsletter and we will plant 5 trees to help restore and heal the planet.

Raise the bar

Our mission

Raising the standard with the best home & beauty care products for all.

High-performance, clean ingredients, less plastic, more trees.

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