July 14, 2021
Picture this situation: it's a warm afternoon, you're with friends, maybe you're at the beach or on a picnic, maybe you're having a barbecue or practicing a sporting. The weather's nice, the sun is beating down and all you want to do is… subtly take a whiff of your armpits to make sure your body odor isn't too intense*.
No one likes to spend hot summer days worrying about smelling bad, but no one likes to freely smear their armpits with a potentially carcinogenic substance.
We've all been on the hunt for the perfect deodorant: one that's natural, effective, eco-friendly... and makes us smell divine! That's why we created our aluminum-free deodorants with natural ingredients, designed in biodegradable cardboard packaging: so you don't have to compromise (or smell your underarms on the sly).
Let us introduce you to our revolutionary biodegradable zero plastic packaging! This push up tube is easy to use: you just press on the bottom of the stick to release the product at the other end. But its greatest quality is that once the product is finished, you can break it into small pieces and compost it! Yes, that's how easy it is to dispose of!
Our tubes are made with FSC cardboard. What does that mean? FSC-certified cardboard means that it comes from a well-managed forest and that the material in question does not come from clear-cutting, for example. Both awesome and reassuring, isn't it?
It was ES-SEN-TIAL for us to offer a quality product in environmentally responsible packaging. Did you know that plastic packaging can take between 500 and 1000 years to decompose? Moreover, since only 9% of plastics are recycled**, it is understandable that our priority is to avoid producing even more of it.
This is why, in the last few years, we have launched our products in bulk eco-refill formats, which save up to 80% of plastic, and our deodorants and sun sticks in biodegradable packaging. If the environment is so important to us, we might as well lead by example, right?
Whether you're already addicted to our Super LeavesTM body care products and their gorgeous scents or you're just a fan of delicate natural fragrances in general, Super leavesTM deodorants are for you. You'll love the creamy texture that makes it easy to apply with the help of shea butter and coconut oil and the aluminum-free formula that's made with ingredients from plant and mineral sources.
In addition to being EWG VERIFIED™, it offers long-lasting protection without blocking sweat glands: arrowroot powder and cornstarch absorb moisture and naturally eliminate unpleasant odors while leaving a fresh, clean feeling that lasts.
Available in six versions (Unscented, Lemon Leaves, White Tea Leaves, Olive Leaves, Red Vine Leaves and Orange Leaves), this deodorant has all the properties of our popular super leaves, plus it's vegan, cruelty-free and dermatologically tested. Oh, and like the vast majority of our products, it's made in Canada! So, does this check off all the boxes on your perfect deodorant list?
Do you have sensitive or reactive skin and are looking for a baking soda-free alternative? We have just the thing for you: our sensitive skin deodorant is available in four versions, all enriched with soothing ingredients. We have an unscented version, one with chamomile, one with argan oil and one with avocado oil. Their vegan and hypoallergenic formula is enriched with magnesium hydroxide and will keep you dry while soothing your delicate skin.
Easy to apply, this EWG VERIFIED™ creamy deodorant glides on easily while providing maximum hydration, thanks to the shea butter and coconut oil in its formulation. Calming ingredients like oatmeal will leave your underarms feeling soft, and you'll be naturally free of unwanted odors throughout the day. Sounds too good to be true, right? But it's not! Try it and you'll love it!
Who ever thought of gendering deodorants? Ours are for everyone, with subtle scents from natural sources to please everyone. With ten versions in total, you're sure to find your new signature scent! And because they're designed to last all day, you won't have to worry about it, no matter what your daily routine. No more doubting yourself while grabbing the subway pole or practicing the warrior asana in your hot yoga class!
HOWEVER, let's be honest: if this is your very first aluminum-free deodorant, you may be going through a bit of an underarm transition or "detox" period. It sounds serious, but it's perfectly normal and will pass quickly! And it's SO worth it! Basically, you may sweat more for a few days while your body eliminates a toxin build-up. But it is also very possible that you will not notice any change!
To help you through this adjustment, here are some helpful tips:
With ATTITUDE deodorants, not only is the "underarm sniffing test" a thing of the past, but you will no longer have to worry about the environmental impact of this skin care product you use regularly! Now go get your (biodegradable) stick!
Pssst...! For more ideas on how to reduce your use of single-use plastic, click here!
*But if you have decided to fully assume your natural body odor, we understand and admire you!
** Source of statistics: Seed Scientific, 51+ Disturbing Plastic Waste Statistics, https://seedscientific.com/plastic-waste-statistics/, 2021.
Were you interested by this article? Get the word out by sharing it with your friends!
Written by Ariane Gagnon