This toothpaste helps prevent cavities and also protects your child's teeth from acid erosion when used regularly. Our toothpaste helps rebuild fragile areas of the tooth and remineralize enamel.
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ATTITUDE Kids’ Toothpaste with Fluoride is perfect for teaching your little ones healthy dental hygiene habits, thanks to its delicious, watermelon flavor. This paraben-free and alcohol-free vegan toothpaste is made with plant and mineral ingredients. Since its formula contains fluoride sodium, this toothpaste helps prevent cavities and also protects your child's teeth from acid erosion when used regularly. Our toothpaste helps rebuild fragile areas of the tooth and remineralize enamel.
*The packaging may differ slightly from the visuals on this page.
Effective toothpaste: Contains sodium fluoride, an ingredient recommended by dentists that helps prevent cavities.
Toothpaste: made with ingredients derived from plants and minerals such as green tea leaf, which has antioxidant properties, and papaya leaves, which contain papain, which, combined with the action of brushing, contributes to reduce dental plaque.
Toothpaste that makes dental hygiene more fun for children: thanks to its natural taste, it makes brushing teeth more attractive.
Certified by PETA: vegan toothpaste and certified cruelty-free by PETA.
Minimalist packaging: comes in a tube without box, to reduce waste production
Our products are constantly evolving, hence, please refer to the product packaging for our most accurate ingredient list.
Please note that our products have always contained fragrances of natural origin (except for unscented products). The only thing that has changed is the way we display this information on our packaging. EWG has requested that we add the term *fragrance (parfum) to our list of ingredients because their internal standard now make it mandatory for companies to indicate which ingredients are part of the fragrance.
Do not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Brush teeth thoroughly for at least 1 minute twice a day, preferably after each meal, or as directed by a dentist. Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and to not swallow. Consult a dentist or health care professional before using with children under 2 years of age. Store at room temperature (15-30 °C).
Natural and healthy ingredients
Our toothpaste formula was developed according to EWG verified™ standards with ingredients such as green tea leaves, which have antioxidant properties and help maintain good oral and dental health, and papaya leaves which contain papain, which combined with brushing, contributes to reducing plaque. They also contain fluor, an ingredient naturally found in nature which prevents cavities and strengthens tooth enamel.
ATTITUDE® has been on a mission to reduce its use of disposable packaging and it was only natural to avoid over-packaging when it came to our toothpaste, and that’s why our Biodegradable packaging tubes don’t come in a box.
Frequently asked questions
Fluoride is a natural trace element. It is commonly found in rocks, in the form of calcium fluoride and can also be found in groundwaters. Our toothpaste with fluoride was developed to protect teeth against cavities, help remineralize tooth enamel, rebuild weak spots, prevent tooth decay and protect teeth against acid erosion.
Please do not confuse SLS with sodium laureth sulfate (SLES), a possible human carcinogen. For this reason, we will never use SLES in any of our products. Sodium lauryl sulfate (SLS) can be derived from natural sources and the one we use in our formulas comes from coconut. It is for this reason that worldwide recognized certifications for natural products such as ECOCERT approved this ingredient in natural personal care products.
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