ShampooNourish & ShineAvocado oil
If you have sensitive skin, your scalp and hair need as much tender loving care as your complexion! ATTITUDE’s Nourish & Shine Natural Shampoo for sensitive skin is nourishing, gentle, and filled with the healthy benefits of avocado oil, making it a must-have for dry and fragile strands. Our natural, hypoallergenic and dermatologically tested cleansing formula is also infused with oatmeal to nourish and replenish your hair and scalp. The result? Shiny and nourished hair, day after day.
EWG (Environmental Working Group) VERIFIED™ aims to be the gold standard in the health and wellness space. Based on their research on various common ingredients, EWG helps consumers make healthier choices.
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Cruelty-free & vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
Curious how committed we are to the planet? Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
Ever wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
Made in Canada
Each of our products surpass all Canadian quality and safety standards.
Aqua / water / eau, sodium coco-sulfate, coco-glucoside, glycerin, sodium cocoyl isethionate, citric acid, glyceryl oleate, panthenol, sodium chloride, inulin, persea gratissima (avocado) oil, avena sativa (oat / avoine) kernel extract, cyamopsis tetragonoloba (guar) gum, sodium benzoate, potassium sorbate, allyl caproate (sweet fruit), hexenyl acetate (green fruit), gamma decalactone (fruit), geranyl acetate (floral).
- Made with natural, plant-based and mineral ingredients, in compliance with EWG standards.
- Enriched with soothing oatmeal to deeply hydrate your hair and scalp.
- Features avocado oil, an ingredient rich in fatty acids which moisturizes, nourishes and repairs damaged hair.
- Hypoallergenic and dermatologically tested: ideal for sensitive scalps.
- EWG VERIFIEDTM and top-rated shampoo in EWG’s Skin Deep® Cosmetics Database.
- ECOLOGO® Certified: sustainable and biodegradable.
- PETA Certified: cruelty-free and 100% vegan.
- Natural shampoo suitable for colored hair.
- Free of preservatives of concern such as Phenoxyethanol, Parabens (Propylparapen, Isopropylparapen, Butylparaben, Isobutylparaben), Formaldehyde or Formaldehyde releasers, Benzyl Alcohol, and MIT.
- Free of Sodium Laureth Sulfate, an ingredient contaminated with carcinogenic byproducts such as 1,4-Dioxane and Ethylene Oxide.
- Free of PEGs such as PEG-100 Stearate and PEG-40 Hydrogenated Castor Oil, contaminated with cancer-causing chemicals.
- Free of endocrine disruptors such as BHA, BHT, Phthalate and Triclosan.
Apply to wet hair, lather, then rinse. COLOR SAFE. FOR EXTERNAL USE ONLY.