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sVEGAN
DERMATOLOGICALLY TESTED
ATTITUDE Kids’ Toothpaste with Fluoride is perfect for teaching your little ones healthy dental hygiene habits, thanks to its delicious, natural blueberry flavor. This paraben-free and alcohol-free vegan toothpaste is made with plant and mineral ingredients. Since its formula contains fluoride sodium, this toothpaste helps prevent cavities and also protects your child's teeth from acid erosion when used regularly. Our natural toothpaste helps rebuild fragile areas of the tooth and remineralize enamel.
*The packaging may differ slightly from the visuals on this page.
Active ingredient/ Ingrédient actif : Fluorure de sodium (0,243 % p/p) Inactive ingredients / Ingrédients inactifs : Aqua / Water / Eau, Sorbitol, Glycerin, Hydrated Silica, Sodium Lauryl Sulfate, Xanthan Gum, Citric Acid, Rebaudioside A, Sodium Benzoate, Potassium Sorbate, Carica Papaya (Papaya) Leaf Extract, Camellia Sinensis (Tea) Leaf Extract, Alpha-Ionone, Butyl Isovalerate, Caprylic/Capric Triglyceride, Ethyl Butyrate, Gamma-Decalactone*, *flavour (Aroma).
Our products are constantly evolving, hence, please refer to the product packaging for our most accurate ingredient list.
Do not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Brush teeth thoroughly for at least 1 minute twice a day, preferably after each meal, or as directed by a dentist. Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and to not swallow. Consult a dentist or health care professional before using with children under 2 years of age. Store at room temperature (15-30 °C).


Yes, our kids toothpaste is designed for everyday brushing when used as directed. Children should brush under adult supervision and use a pea-sized amount.
Children's toothpaste can be used from the age of 2. It is recommended to follow the advice of a dental health professional according to the child's age.
Our formula is made with carefully selected ingredients and without substances considered controversial by EWG.
It is recommended to use a small amount and encourage the child to spit out after brushing.
The fluoride version contains fluoride to help support enamel protection, as recommended by many dental professionals. The fluoride-free version offers a fluoride-free alternative for parents who prefer that option. The choice depends on your preferences and your dental professional’s advice.