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April 14, 2020

Let's be the change


ATTITUDE launches a new reforestation program, and commits to planting over 1 million trees globally

In the face of a major environmental and health crisis, Canada’s leader in natural personal and household care products, ATTITUDE, recognizes the urgency for real change. For over a decade, ATTITUDE has been developing body care and household products to promote healthy and sustainable living. Today, the company is proud to announce the launch of its new reforestation program, after months of preparation. The initiative builds on ATTITUDE’s commitment to protect the environment and reaffirms its passion for inspiring people to make conscious choices in their daily lives.

“Over the past few weeks, many aspects of our lives have changed… except for one thing: the potential of shaping a better future through our individual and collective actions. More than ever we believe it’s our duty to pursue this mission and to accelerate change towards a healthier planet.” Jean-François Bernier, President and Founder, ATTITUDE®.

The concept is simple: for every customer purchase online or in participating stores, ATTITUDE will plant a tree. Supported by its upcoming #PlantForChange Instagram campaign surrounding Earth Day, the company aims to plant 1 million trees globally in 2020.

This initiative is integrated into the company’s larger circular economy vision – to Reduce, Reuse, Recycle – and Reforest to help restore and heal the planet. Since 2019, customers can buy ATTITUDE BULK to go eco-refills to reuse and refill their bottles from the comfort of their home, using up to 80% less plastic. With its new reforestation program, ATTITUDE wants to go an extra step to have a positive impact,while allowing its customers to also be part of the movement.“Planting trees contributes to a healthier planet, cleaner air and a more sustainable future. We encourage everyone to join the movement by taking their own actions, big or small, and to be a part of the change,” says Jean-François Bernier.

ATTITUDE’s reforestation efforts will be focused on Madagascar, Nepal, Haiti, Indonesia, Mozambique, Kenya, Canada and the United States. To accomplish its mission, it’s partnering with two renowned, non-profit, global tree-planting organizations: Eden Reforestation and One Tree Planted.

#PlantForChange Instagram Earth Day Campaign:

To kick-start its sustainable initiative and celebrate Earth Week, ATTITUDE is launching a social media campaign calling on its Instagram community to join them and plant trees. The #PlantForChange campaign will run from April 20 to May 3, 2020.

#PlantForChange: Easy as 1-2-Tree!

  • Go to our Instagram account: @ATTITUDE_living
  • Like our Instagram post to help us raise awareness and reach our goal of planting 1 million trees.
  • Tag your friends and your favourite celebrities, influencers, organizations and brands to amplify your total impact and help us reach our goal.
  • Share the post to your Instagram story to encourage your friends and family to get involved and tap through, like our post and share it themselves.

“We want to use the power of social media for good – for every 10 likes our Instagram post receives, we will plant one tree through our reforestation partners! This initiative will help us get saplings in the ground, create jobs and ensure we continue sustainably building a healthier planet for generations to come”, says Julie Ramos, VP Marketing, ATTITUDE®.

For more information, please visit ATTITUDE’s Reforestation Program page.

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Written by Team ATTITUDE

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