Fluoride Free Adult Toothpaste

The new ATTITUDE’s Fluoride Free Adult Toothpaste — Sensitive contains potassium nitrate a mineral -based active added to our formula to help reduce painful and sensitivity of the teeth due to cold, acids, sweet and heat!


  • Sensitive
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Fluoride Free Adult Toothpaste
Fluoride Free Adult Toothpaste

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  • EWG Verified™
    EWG (Environmental Working Group) VERIFIED™ aims to be the gold standard in the health and wellness space. Based on their research on various common ingredients, EWG helps consumers make healthier choices.
    EWG Verified™
  • Hypoallergenic
    All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
  • Cruelty-free & vegan
    All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
    Cruelty-free & vegan
  • Recyclable
    Our bottles are made of HDPE #2 plastic, the easiest plastic to recycle. They are designed to be reused and refilled with our eco-refills.
  • Made in Canada
    Each of our products surpass all Canadian quality and safety standards.
    Made in Canada

Say goodbye to discomfort and sensitivity thanks to the ATTITUDE’s Fluoride Free Adult Toothpaste — Sensitive, specially formulated for sensitive gums and teeth. This toothpaste will soothe dental nerves for lasting sensitivity relief when regularly used thanks to potassium nitrate a mineral -based active added to our formula. EWG VERIFIED™️, fluoride-free and vegan, it will leave your breath feeling minty fresh. Plus, it comes in a tube and no unnecessary packaging cardboard box, a more sustainable alternative to traditional toothpaste. Brush away and smile proudly!

  • EWG VERIFIED™️: contains no ingredients of concern according to the Environmental Working Group.
  • Contains potassium nitrate to help reduce painful and sensitivity of the teeth due to cold, acids, sweet and heat.
  • Gentle fluoride-free toothpaste made from plant and mineral derived ingredients: contains green tea extract known for its antioxidant properties as well as papaya leaf extract recognized to prevent dental plaque in combination with brushing.
  • Alcohol-free and paraben-free: contains a gel texture.
  • No unnecessary packaging: sold without a cardboard box.
  • Features a spearmint flavor to freshen breath.
  • PETA certified: vegan and cruelty-free towards animals.
Active ingredient: Potassium nitrate (5% w/w) Purpose: Anti-hypersensitivity.
Non-medicinal ingredients: Sorbitol, aqua, glycerin, hydrated silica, sodium methyl cocoyl taurate, gaultheria procumbens (wintergreen / thé des bois) leaf oil*, xanthan gum, citric acid, stevia rebaudiana leaf/stem extract, sodium benzoate, carica papaya (papaya) leaf extract, camellia sinensis (green tea) leaf extract, potassium sorbate, sodium chloride. *Naturally contains / Contient naturellement : D-limonene.

Do not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Brush teeth thoroughly for at least 1 minute twice a day, preferably after each meal, or as directed by a dentist or health care professional. Not recommended for children under 12 years of age. Store at room temperature (15-30 °C). This product may not be right for you. Always read and follow the label.

Natural and healthy ingredients

Our toothpaste formula was developed according to EWG standards with ingredients such as green tea leaves, which have antioxidant properties and help maintain good oral and dental health, and papaya leaves which contain papain, which combined with brushing, contributes to reducing plaque. They also contain fluor, an ingredient naturally found in nature which prevents cavities and strengthens tooth enamel.
Natural and healthy ingredients
Minimal packaging

Minimal packaging

ATTITUDE® has been on a mission to reduce its use of disposable packaging and it was only natural to avoid over-packaging when it came to our toothpaste, and that’s why our recyclable tubes don’t come in a box.

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