ATTITUDE®
Innovative By Nature
In your busy everyday life, finding clean products should never feel like a burden — it should be a given. That’s why ATTITUDE® brings you peace of mind with clean, high-performing essentials that fit your lifestyle. Whether it’s for your skin, your home, or your family, every product is made to make your life a little easier, naturally.
Our Mission
You deserve products that truly care for you without compromise.That belief is what sparked the creation of ATTITUDE® in 2006. For our CEO, Jean-François Bernier, the imminent arrival of his first child ignited a deep desire to help build a better future for the next generations. Together with his co-founder, he set out on a mission to offer families safer, healthier, and genuinely effective products.
Today, ATTITUDE® creates clean, high-performing essentials that reflect your values: transparency, innovation, and eco-conscious living. Every product is thoughtfully formulated to care for you and your family without ever compromising.
Our mission: To bring you peace of mind in your everyday routine.
Our Vision
In a world full of empty claims and greenwashing, we offer you something different.
We call it Conscious Chemistry: our unique approach that combines clean ingredients, in-house innovation, and rigorous standards to meet the needs of people who care about their health, their homes, and their planet.
Our vision is to redefine what “clean” truly means, by proving that performance, transparency, and sustainability can — and must — go hand in hand.
ATTITUDE Around The World
Available in over 55 countries, ATTITUDE® is redefining the standards of clean beauty and sustainable living with high-performing, transparent, consciously made products trusted by thousands of families worldwide. Acclaimed in Norway, the UK, the Netherlands, and supported by prestigious partners, our products stand as a global standard in clean innovation.
