EWG VERIFIEDVEGAN & CRUELTY FREELESS PLASTICHIGH PERFORMANCE
EWG VERIFIEDVEGAN & CRUELTY FREELESS PLASTICHIGH PERFORMANCE
EWG VERIFIEDVEGAN & CRUELTY FREELESS PLASTICHIGH PERFORMANCE
EWG VERIFIEDVEGAN & CRUELTY FREELESS PLASTICHIGH PERFORMANCE
EWG VERIFIEDVEGAN & CRUELTY FREELESS PLASTICHIGH PERFORMANCE
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Driven by a desire to do meaningful work.

"I co-founded ATTITUDE in 2006 to develop products that are better for our health and the environment. My wife’s pregnancy gave the added pressure of living up to my child-to-be’s expectations.

This little person sparked purpose that became a burning passion: To create the best product consumer products in the world. By working with imaginative, innovative scientists, we continue to develop clean and performance-driven beauty & home products in innovative, low-waste packaging.

We hope to show there is a better way to do things for you, your family and the planet.

Thank you for joining our journey."

JF Bernier, ATTITUDE co-founder and CEO

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A clean promise

We develop our formulas with the highest standards of quality and transparency, using only the most effective and clean naturally-sourced ingredients. EWG VERIFIED™, Vegan & Cruelty-Free and dermatologically tested.

We monitor developments in scientific databases, such as California's Proposition 65, to continually challenge our ingredient choices, in addition to the strict health criteria of the Environmental Working Group (EWG) and their EWG VERIFIED™ program, to ensure that our products are free of ingredients of concern.

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Packaging revolution

From eco-refills, to refillable and recyclable bottles, to biodegradable FSC certified cardboard, we design innovative packaging to reduce the plastic waste in our daily rituals.

How to recycle
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Store

We inaugurated our very first plastic-free boutique located at 4260 Saint-Denis Street in Montreal. This boutique offers a unique shopping experience, focused on well-being and innovation. The design of the space is inspired by nature, creating a minimalist and serene atmosphere for customers. For us, this design is a true demonstration of the power of design to create an emotional connection between people and the environment.

1K

Less plastic

Over 1000 tons of plastics saved since 2021 by using plastic-free packaging.

24h

Energy footprint

Decrease our energy footprint by using resources over 24 hours.

1,5m

Raising forest

Since 2020, we planted over 1.5 million trees to help preserve the planet.

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In-house laboratory + state-of-the-art factory

ATTITUDE has its own in-house laboratory and state-of-the-art factory, giving us the scale to enhance our unique ability to invent and develop new, high-quality products that minimize harmful impacts on families and the environment.

Transparency

we got nothing to hide, we are not perfect and sometimes we mess-up.