Coloured hair, we DO care! Using pomegranate extract and avocado oil created a magnificent blend for our Color Protection vegan shampoo. Rich in antioxidants, pomegranate extract helps repair and transform even the dullest hair into vibrant locks, while avocado oil will leave it feeling extra silky and smooth.  This dermatologically tested and EWG VERIFIED™ hair product is formulated from naturally sourced ingredients that help preserve dye while emitting a luxurious berry fragrance. What’s even more brilliant? You can reuse your bottle thanks to our innovative eco-refill that contains four times more formula to keep your hair dazzling for days. For even better results, take it to the next level with our Color Protection Conditioner!

*The packaging may differ slightly from the visuals on this page.

• Infused with a sweet red berry aroma
• Enriched with avocado oil, rich in fatty acids that protect and revitalize damaged hair, and antioxidant-filled pomegranate extract to leave your hair looking more brilliant than ever
• Enhanced with watercress and Indian cress super leaves extracts, known for containing vitamins and minerals
• EWG VERIFIED™: clean ingredients, full transparency and good manufacturing practices
• Dermatologically tested shampoo made with plant- and mineral-based ingredients
• ECOLOGO® certified: biodegradable formula
• Vegan, cruelty-free and good for the planet thanks to its biodegradable formula and reusable bottles
• Offered in a bottle that is made from recycled HDPE #2 plastic, the easiest plastic to recycle, and that can be refilled again and again thanks to innovative eco-refills

Aqua / water / eau, sodium coco-sulfate, coco-glucoside, vegetable glycerin, sodium cocoyl isethionate, citric acid, panthenol (vitamin B5), glyceryl oleate, cyamopsis tetragonoloba (guar) gum, sodium benzoate, inulin, potassium sorbate, nasturtium officinale (watercress / cresson) extract, tropaeolum majus (Indian cress / capucine) extract, sodium chloride, maltodextrin, moringa oleifera seed extract, punica granatum (pomegranate / grenade) extract, persea gratissima (avocado / avocat) oil, isobornyl acetate*, trans-anethole*, triethyl citrate*, hexenyl acetate*, oxacycloheptadec-10-en-2-one*, linalyl acetate*, gamma-undecalactone*, nonadienal*, methyldihydrojasmonate*, methylbenzyl acetate*, 2,6-dimethyl-7-octen-2-ol*, citronellyl acetate*, *fragrance (parfum). 

Our products are constantly evolving, hence, please refer to the product packaging for our most accurate ingredient list.

Please note that our products have always contained fragrances of natural origin (except for unscented products). The only thing that has changed is the way we display this information on our packaging. EWG has requested that we add the term *fragrance (parfum) to our list of ingredients because their internal standard now make it mandatory for companies to indicate which ingredients are part of the fragrance.

Apply to wet hair, lather, then rinse. COLOR SAFE. FOR EXTERNAL USE ONLY. For best results, use it with ATTITUDE Super leaves™ Color Protection Conditioner.

DIRECTIONS-box: To release the spigot, push in the cardboard tab (applying pressure on the inside edges of the dotted area). Pull the spigot out of the opening and push the tab back in to hold it in place. Carefully remove the safety seal from the valve by pulling on the small stem.Lift the two small side handles upward while pressing the upper part of the spigot with your thumb. Make sure that any receptacles you want to fill are clean and dry.