We lose 50 to 100 strands of hair a day! Considering we have up to 150,000 on our heads, you barely notice. ATTITUDE’s Color Protection Shampoo keeps your dyed locks looking their brightest and glossiest. Made with natural, hypoallergenic ingredients, it’s a worry-free alternative for those who want good health and great hair.
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Cruelty-free & vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
Curious how committed we are to the planet? Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
Ever wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
Made in Canada
Each of our products surpass all Canadian quality and safety standards.
Aqua / water / eau, sodium coco-sulfate, sodium chloride, coco-glucoside, vegetable glycerin, decyl glucoside, glyceryl oleate, citric acid, nasturtium officinale (watercress / cresson) extract, tropaeolum magus (indian cress / capucine) extract, maltodextrin, moringa oleifera seed extract, citrus aurantium dulcis (orange) leaf extract, sodium benzoate, potassium sorbate, decanal (fruit), pentadecalactone (fruit), raspberry ketone.
Pump onto hands, lather, then rinse.