Baby Fabric SoftenerFragrance-freeExtra gentle
Newborn skin is delicate, just like their immune systems. Chemicals, fragrances, and dyes in detergents can cause skin irritation, dryness, chafing, and rashes. Protect your baby from these skin problems with ATTITUDE's Baby Fragrance-free Fabric Softener — a natural and effective alternative to make your baby's clothes huggably soft. Made with natural ingredients, our hypoallergenic softener freshens fabrics and is specially formulated for your baby's sensitive skin.
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Cruelty-free & vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
Curious how committed we are to the planet? Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
Ever wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
Made in Canada
Each of our products surpass all Canadian quality and safety standards.
Aqua/water/eau, vegetable cationic surfactant (Bis(acyloxyethyl) hydroxyetyl methylammonium methosulphate esterquat).
FORMULATED FOR COLD WATER.
See table for dosing instructions. Add to dispenser or to final rinse after tub filled with water. Do not pour directly on fabric to prevent spotting. Always check labels for special instructions. KEEP OUT OF REACH OF CHILDREN..