Our mission is to inspire families to live healthier, more sustainable lives, with high-quality personal care and household products that are better for the body and our planet.
We explored the planet to discover natural ingredients from plant- and mineral-based sources.
We monitor developments in scientific databases (California Proposition 65, International Agency for Research on Cancer, CMR Substances) to ensure our products are free of ingredients of concern according to EWG and their EWG VERIFIED™ program.
All our products are developed using ingredients with little or no allergens as defined by the European Commission's (less than 0.01 percent by weight). Our ingredients are dermatologically tested in independent labs to ensure that they're hypoallergenic and non-irritating. They pass the Human Repeat Insult Patch Test (HRIPT) and are as gentle as possible on sensitive skin.
ATTITUDE bottles are made with HDPE #2 plastic — the easiest to recycle and give a second life.
Our products and ingredients meet biodegradability, aqua toxicity, renewable supply and end-of-life environmental criteria. All our products are ECOLOGO® certified.
Created at our facility in Montreal, all of our products surpass Canadian quality and safety standards.