ShampooSoothing and VolumizingChamomile
Did you know? Chamomile was considered a sacred gift from the Sun God Râ, and was used for cosmetic purposes by ancient Egyptians. Specially formulated to help calm sensitive scalps and give your hair added volume, ATTITUDE’s Soothing & Volumizing Shampoo is infused with chamomile to reveal healthy-looking hair. Rich in flavonoids and made with hypoallergenic, dermatologically tested and worry-free ingredients according to EWG, it helps protect and repair dry hair while enhancing your hair’s radiance and color. Plus, it’s specially blended with natural soothing ingredients like oatmeal to relieve your dry, itchy scalp. Lather away with a lovely floral scent while caring for your hair!
EWG (Environmental Working Group) VERIFIED™ aims to be the gold standard in the health and wellness space. Based on their research on various common ingredients, EWG helps consumers make healthier choices.
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Cruelty-free & vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
Curious how committed we are to the planet? Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
Ever wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
Made in Canada
Each of our products surpass all Canadian quality and safety standards.
Aqua / water / eau, sodium coco-sulfate, coco-glucoside, glycerin, sodium cocoyl isethionate, sodium chloride, citric acid, glyceryl oleate, panthenol, sodium benzoate, inulin, potassium sorbate, avena sativa (oat / avoine) kernel extract, chamomilla recutita (matricaria) flower extract, cyamopsis tetragonoloba (guar) gum, triethyl citrate, linalyl acetate (floral), geranyl acetate (floral).
- Crafted with natural, plant- and mineral-based ingredients.
- Hypoallergenic and dermatologically tested: ideal for sensitive scalps.
- EWG VERIFIEDTM and top-rated in EWG’s Skin Deep® Cosmetics Database.
- ECOLOGO® Certified: sustainable and biodegradable natural shampoo.
- PETA Certified: vegan and never tested on animals.
- Free of artificial fragrance or perfume: lightly scented with a floral aroma.
- Free of preservatives such as Phenoxyethanol, Parabens (Propylparapen, Isopropylparapen, Butylparaben, Isobutylparaben), Formaldehyde or Formaldehyde releasers, Benzyl Alcohol, and MIT.
- Free of Sodium Laureth Sulfate, an ingredient contaminated with carcinogenic byproducts such as 1,4-Dioxane and Ethylene Oxide.
- Free of PEGs such as PEG-100 Stearate and PEG-40 Hydrogenated Castor Oil, contaminated with cancer-causing chemicals.
- Free of endocrine disruptors such as BHA, BHT, Phthalate and Triclosan.