While pregnancy hormones can take their toll, you can’t complain about thicker, shinier hair! Higher levels of estrogen encourage hair growth, so many moms-to-be notice healthier and more luscious locks. And if you’re expecting, there’s no better way to treat your tresses than with ATTITUDE’s Natural Shampoo! Made from hypoallergenic and worry-free ingredients, our shampoo works into a smooth, pleasant lather and it’s safe for both mom and baby! Take a moment for yourself and enjoy the subtle and soothing scent of apple blossom.
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Cruelty-free & vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
Curious how committed we are to the planet? Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
Ever wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
Made in Canada
Each of our products surpass all Canadian quality and safety standards.
Aqua / water / eau, sodium coco-sulfate, coco-glucoside, vegetable glycerin, sodium cocoyl isethionate, citric acid, panthenol (vitamin B5), sodium chloride, glyceryl oleate, sodium benzoate, inulin, potassium sorbate, hydrolyzed wheat protein, argania spinosa (argan) leaf extract, maltodextrin, cyamopsis tetragonoloba (guar) gum, ricinus communis (castor) seed oil, 3-hexenol (green leaves), ethyl acetate natural (sweet pear).
- Features a pleasant and silky lather.
- Subtly scented with the delicate fragrance of apple blossoms.
- Contains argan leaf extract, panthenol, and hydrolyzed wheat protein known to nourish and soften hair.
- Made from plant and mineral-based ingredients only.
- Free of sodium laureth sulfate, a surfactant contaminated with cancer-causing chemicals (1,4-dioxane and ethylene oxide).
- Free of potentially harmful preservatives such as phenoxyethanol, parabens, formaldehyde or formaldehyde-releasers, benzyl alcohol, and MIT.
Apply to wet hair, lather, then rinse. For external use only.
For even softer and more manageable hair, use with ATTITUDE Blooming belly™ Natural Conditioner.