Did you know infants have 20 teeth — 10 on top, 10 on the bottom? As adults, we have 32 teeth. We gain 12 along the way! No matter how many teeth your child has grown in, you’ll want to keep them clean and teach good oral hygiene. Although it is recommended to use a fluoride toothpaste as soon as first teeth appear (to prevent dental caries), we suggest using a fluoride-free toothpaste until the child understands that he should not swallow the paste. ATTITUDE’s Baby Toothpaste made with natural ingredients is fluoride-free to keep their tummy safe while training. Now that’s something to smile about!
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Cruelty-free & vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
Ever wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
Made in Canada
Each of our products surpass all Canadian quality and safety standards.
Sorbitol (humectant), calcium carbonate (abrasive), hydrated silica (abrasive), glycerin (humectant), decyl glucoside (surfactant), carrageenan (rheology modifier), flavour/aroma (natural), sucralose (sweetener).
- The fluoride-free formula allows for tooth brushing without any worries.
- Enticing flavour encourages good dental habits from an early age.
- Hypoallergenic formula.
- Made from plant and mineral-based ingredients.
- Free of sodium laureth sulfate, a surfactant contaminated with cancer-causing chemicals (1,4-dioxane and ethylene oxide), found in many toothpaste and calcium lactate.
Apply an amount no greater than a grain of rice to the toothbrush.
Brush in small and gentle circular motions, making sure to do the gums as well. Rinse mouth with water. Use after each meal, or at least twice a day. For children 3 years and younger.
Tooth brushing must be done at least twice per a day. Make tooth brushing a game: your child will try to imitate you.