ShampooRepair & Color ProtectionArgan oil
Packed with antioxidants and fatty acids, argan oil is revered for its moisturizing and nourishing properties. That’s why we’ve included it in our deeply nourishing hair and scalp formula. ATTITUDE’s Repair & Color Protection Natural Shampoo for sensitive skin blends the enriching properties of oatmeal and argan oil to protect and restore your hair’s natural gloss, while preventing its beautiful color from fading. Enriched with only EWG VERIFIEDTM, hypoallergenic and dermatologically tested ingredients, our natural shampoo for dry or colored hair protects and soothes even the most sensitive scalps.
EWG (Environmental Working Group) VERIFIED™ aims to be the gold standard in the health and wellness space. Based on their research on various common ingredients, EWG helps consumers make healthier choices.
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Cruelty-free & vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
Curious how committed we are to the planet? Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
Ever wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
Made in Canada
Each of our products surpass all Canadian quality and safety standards.
Aqua / water / eau, sodium coco-sulfate, coco-glucoside, glycerin, sodium cocoyl isethionate, citric acid, glyceryl oleate, panthenol, sodium benzoate, inulin, potassium sorbate, sodium chloride, argania spinosa (argan) kernel oil, avena sativa (oat / avoine) kernel extract, cyamopsis tetragonoloba (guar) gum, vanillin, pentadecalactone (fruit), linalyl acetate (floral).
- Made with natural, plant-based and worry-free ingredients in compliance with EWG standards.
- Enriched with oatmeal and argan oil, known for their nourishing, soothing and protective properties, especially for hair prone to breakage.
- Rich in antioxidants and fatty acids to deeply soothe and restore dry hair and scalp.
- Hypoallergenic and dermatologically tested.
- Free of artificial perfume or fragrance: naturally scented with a nutty, vanilla aroma.
- EWG VERIFIEDTM and top-rated in EWG’s Skin Deep® Cosmetics Database.
- ECOLOGO® Certified: sustainable and biodegradable.
- PETA Certified: vegan and never tested on animals.
- Natural shampoo suitable for colored hair.
- Free of preservatives of concern such as Phenoxyethanol, Parabens (Propylparapen, Isopropylparapen, Butylparaben, Isobutylparaben), Formaldehyde or Formaldehyde releasers, Benzyl Alcohol, and MIT.
- Free of Sodium Laureth Sulfate, an ingredient contaminated with carcinogenic byproducts such as 1,4-Dioxane and Ethylene Oxide.
- Free of PEGs such as PEG-100 Stearate and PEG-40 Hydrogenated Castor Oil, contaminated with cancer-causing chemicals.
- Free of endocrine disruptors such as BHA, BHT, Phthalate and Triclosan.