March 10, 2022
Since prehistoric times, there are traces of the use of various clays not only for medical purposes, but also for beauty and care.
Thousands of years ago, the Neanderthals used various clays to fight exhaustion, relieve their muscles, reduce their aches and scars, but also to soothe and clean their skin and hair.
Basically, clays are mineral substances that come from volcanic ashes. It is quite incredible, but it is impossible to find two clays that are the same: since they all come from different sources, they all have their own unique mineral composition.
The reason why there is a wide range of different clays is that each of them is recognized for its different properties. In hair care, we particularly like their moisturizing, cleansing, detoxifying and revitalizing properties.
To get beautiful, shiny hair, we must carefully choose the right products with ingredients that are precisely adapted to our hair type.
At ATTITUDE, we already use super leaves, especially in our Super leaves™ line, because we know that these prodigious ingredients help revitalize, strengthen, stimulate, and protect all hair types.
But it's not just the super leaves that have impressive and interesting properties: clays are also very beneficial and advantageous.
In shampoos, we prefer to use red, yellow ochre, yellow illite, pink and blue-green clays, because these are the ones that naturally increase volume, moisturize, nourish, and detoxify the hair. On the other hand, in products such as deodorants, white clay is favored because it naturally absorbs moisture... it just makes sense!
Yellow illite clay :
Red clay :
Pink clay :
Green-blue clay :
If the clays listed above can be counted on the fingers of one hand, they are far from representing a global picture of all the beauty products available on the market that contains them.
Pastes, powders, salves, balms, soaps, masks, cleansers and more: there is no lack of choice.
At ATTITUDE, we also use white clay, a soft natural active ingredient known to naturally absorb humidity: it is the ideal element for certain deodorants. As a result, you stay dry all day long without the need for baking soda, glycerin, or aluminum.
In short, the benefits of the different clays are numerous, and many combinations are possible to exploit their advantages. We would be crazy not to use them!
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Written by Team ATTITUDE